PPC is the part of internet marketing and it is used to increase the page traffic and ranking. In this type of internet marketing the campaign is created and on that ads are run. This is the fastest way to enhance your business growth and this can really help in maintaining the page ranking. Each click on the ads can help you in driving the traffic. If in your PPC website the keyword related to the same topic has been used then it will be quite beneficial for your site. There are a number of factors that can determine how flourishing your PPC advertising campaign is some of them are -